Customized 5 SENKO Lures for Gary Yamamoto

When Gary Yamamoto designed the Senko in the early 90's, he had no idea he was changing the future of fishing. The original soft-plastic stickbait is the #1 choice of anglers everywhere, and the Senko has spawned thousands of imposters, but nothing beats the original soft stick bait. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The ORIGINAL soft stick bait is the bar by which all others are measured, and the secret sauce to the Senko fishing bait is the formula that we invented and perfected, and no one else has ever gotten close to it.

Beyond the perfect design and formula lies the Senko's ease of use. There's almost no wrong way to rig it, and whatever your preferred way is, the Senko soft fishing bait is the ultimate fish catcher. There's a Senko in the lineup for every possible application, whether you fish it weightless, wacky-style, on Texas or Carolina rig, on shaky head or flipping jig, this slab of plastic will revolutionize your game and increase your catches.

The fall rate created from the large amount of salt impregnated in the body drives fish mad, and the Senko is available in several proven colors. Whether you're a first-timer or a tour-level pro, the simple yet effective 5" Senko is a staple in the fishing world, and there's a Senko for every angler. The only wrong way to fish a Senko is to not fish with the original Senko, as it is the best choice for anglers looking to increase their catches.

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